No discrimination = One great ad

Lesson 7 discussed the importance of multi-cultural marketing. I wanted to share one of my favorite ads with you. The ad comes from Verizon Communications during Black History Month. Rather than highlighting Black History Month icons, such as several companies do, Verizon stepped outside of the comfort zone and created a hip television ad the acknowledged those who are creating a change and impacting lives. Click on the video above to take a look for yourself.