I selected podcasts as the most effective and emerging for several reasons, including but not limited to the following benefits:
5.) Employee Engagement
7.) Cost Efficient
In addition to podcasts, I am an advocate for blogs—both internally for employees and externally for consumers.
A lot of companies worry that a blog will create negative PR, but according to the Ragan Communications article, “Can Negative Blog Comments Be Good PR?” even the angriest consumer can be an asset to the company.
If people are going to take issue with you—and some are—they’re going to do it whether or not you have a social media site (Sebastian).
“You’ve got to acknowledge that there are people who will post negative comments and take issue with what you’ve done—that’s the conversation,” explained social media consultant Shel Holtz. “Nobody in the world is so naïve to think that 100 percent are happy about your company 100 percent of the time.” With that said, a blog lets dissatisfied consumers complain on the company’s own turf and allows communicators to engage in the conversation.
Monitoring negative comments on your own Web site is good. Shel Holtz tells us why:
- You’re finding out exactly what people think about your company or client.
- You’re able to aggregate what everyone is thinking and respond to it on your own terms in your own house.
Sebastian, Michael. “Can Negative Blog Comments Be Good PR?” Ragan Communications. 14 July 2008. View the entire article here.